It’s not the content of this piece that’s making me feel like someone just shamed me for daring to write about parenting. The headline of this piece, Honey, Don’t Bother Mommy. I’m Too Busy With My Blog and Building My Brand does a not so subtle job of telling mothers who actually work for a living they are doing something wrong.
What’s strange about the hed, is that the rest of the piece was an accurate description of what goes on in the mommy blogger world. The way moms are making money and building an audience on the web and what PR and marketing people are focusing on and how the relationship works. All very civilized, with the exception of this graf that makes fun of baby names and assumes that work-at-home moms are just looking for some “latte money.”
Whereas so-called mommy blogs were once little more than glorified electronic scrapbooks, a place to share the latest pictures of little Aidan and Ava with Great-Aunt Sylvia in Omaha, they have more recently evolved into a cultural force to be reckoned with. Embellished with professional graphics, pithy tag lines and labels like “PR Friendly,” these blogs have become a burgeoning industry generating incomes ranging from $25 a month in what one blogger called “latte money” to, for a very elite few, six figures.
Let’s just reverse the gender and change the occupation to environmentalist. Would the headline read “Honey, Don’t Bother Daddy. I’m Too Busy With My Tree Saving and Ozone Rebuildling?” So. What occupation should a mom have that won’t get her made fun of in a national publication?